Permanent Collection

Depth of Field Lock Up Brand Film Director’s Cut for Bloq.it

Posted on Friday, May 1, 2026

Co-founders Afonso Amaro and Pedro Custódio at 3D motion studio Depth of Field in Portugal, just dropped us their first submission to Stash – a lovely mix of disciplined design and refined rendering for smart locker brand Bloq.it.

Afonso Amaro and Pedro Custódio: “We were approached to create a film that showcases the client’s product within a captivating brand context, demonstrating how they build modular physical infrastructure that connects digital services with real-world logistics.

“The end result functions both as a product showcase and as a brand manifesto, reinforcing Bloq.it’s status as the leader in the their market.”

“Working closely with Bloq.it’s marketing team allowed us to deeply understand the product and push the boundaries on its intricacy. Following the manufacturing process of the lockers, from concept all the way to the physical product, the video tells the story of a locker in a simple, easy to comprehend way.

“Our client’s signature orange was used selectively, as a highlight and as a light source, as we chose a visual direction that combined high-end 3D imagery and simulations, with dark, high contrast aesthetics.

“The end result functions both as a product showcase and as a brand manifesto, reinforcing Bloq.it’s status as the leader in the their market.”

Process reel

Images

Mounds of dark sand are softly illuminated by streaks of warm, orange light, casting dramatic shadows and highlighting the rough, textured surface in this Bloq.it Smart Lockers product film by Depth of Field. Frame from Stash Magazine article.

A large, empty room glows orange from a backlit screen. At the center, transparent smart lockers cast long shadows on the shiny floor. The ceiling has grid panels, adding to the minimal and futuristic feel with striking depth of field. Frame from Stash Magazine article.

Close-up of a modern glass and metal architectural structure with reflective surfaces and intersecting transparent panels, illuminated by soft, glowing light and enhanced by striking depth of field. Frame from Stash Magazine article.

A brown package extends from an open compartment in a sleek, modern Bloq.it locker system labeled NEXT. The lockers have a metallic blue finish with horizontal lines, while the depth of field highlights their contemporary design. Frame from Stash Magazine article.

A large, modern, black Bloq.it smart locker system stands against a white wall in a bright, spacious office with wooden floors, two office chairs, and a potted plant nearby—captured with stunning depth of field. Frame from Stash Magazine article.

Credits

Client: Bloq.it

Production: Depth of Field
Director/animator: Afonso Amaro, Pedro Custódio

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
Follow on LinkedIn, X, and Instagram

Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: Afonso Amaro, Depth of Field, Pedro Custódio