Permanent Collection

Dreams & Destinations: Jumbla Specs Up Concept Travel

Posted on Friday, July 3, 2026

Jumbla Animation Studios, whose talent for combining 3D with rich illustration we first featured here, are back with another showcase their hybrid animation skills in this beautifully drafted spec spot.

Dee Kilgour, EP at Jumbla: “This concept project showcases our team’s capability and passion for high quality motion design, character animation, and environment illustration.

“With this project, our aim was to create something adaptable for any brand looking to produce high quality illustrative style animation.”

“We have been working a lot in the gaming space and on various white label projects over the years that we unfortunately cannot show, and identified the want and need to strengthen our folio in this particular space.

“With this project, our aim was to create something adaptable for any brand looking to produce high quality illustrative style animation that uses common branding and UI elements with a combination of 2D illustrated assets, and 3D models.

“We originally intended to do it all as frame-by-frame character work however due to time constraints we found it unrealistic. Our solution was to simply pivot and use a combination of standard AE animation and rigging, that can be somewhat restrictive, with custom frame-by-frame animation to give the character more range of motion.”

Images

A storyboard with 16 panels shows a person using a GPS map on a mobile device, following the Concept Travel route through outdoor and city scenes, taking photos, and ending with the word "concept" on a blank Jumbla screen. Frame from Stash Magazine article.

Colorful illustration of a campsite with tents, campfire, bare trees, and snow-capped mountains beneath a vibrant sky—a scene that captures the adventurous spirit of Concept Travel. Frame from Stash Magazine article.

A person stands by a campfire near a red tent in a colorful, stylized mountain landscape at sunset in this Concept Travel spec commercial by Jumbla. Smoke rises as snowy peaks and trees frame the vibrant, adventurous scene. Frame from Stash Magazine article.

An illustrated person in a pink shirt is thinking, surrounded by floating words like “mountain,” “river,” and icons of trees, bikes, and flowers, evoking the spirit of Concept Travel and inviting viewers to Take Flight with Jumbla’s creative touch. Frame from Stash Magazine article.

A person rides a skateboard across a city crosswalk, surrounded by colorful autumn trees and tall buildings. Cars are stopped at the intersection as leaves fall through the vibrant scene—a perfect moment to take flight on your next concept travel adventure. Frame from Stash Magazine article.

Credits

Production: Jumbla Animation Studios
CD: Callan Woolcock
EP: Danielle Kilgour
Art Director: Jennifer Cheng
Storyboards: Erin Flatters, Jennifer Cheng
Character Designer: Jennifer Cheng
Environment Designer: Callan Woolcock, Jennifer Cheng, Erin Flatters
Character Animator: Tracey Theseira, Jennifer Cheng
2D Motion Designer/Animator/Compositor: Erin Flatters, Jennifer Cheng, Callan Woolcock
3D Animator: Erin Flatters, Callan Woolcock
Logo Designer: Jennifer Cheng

Audio Director: Sean Crowley

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Animation, Brand film, Character Animation, Featured, Illustration · Tags: Callan Woolcock, Jumbla, Sean Crowley