Giant Ant Tells the “Tales of Mark Eting” for Optimizely

Posted on Tuesday, June 23, 2026

Discovering new animated work from Vancouver story tellers Giant Ant is always a happy occasion, and this hero compilation of four mini-brand films for AI digital experience platform Optimizely, is no exception.

From Giant Ant: “Optimizely invited us into the world of Mark Eting, the planet’s best marketer, all built on the work of Berlin-based illustrator Andrey Kasay. So we put on some corny jazz, grabbed every hat we own, and wrote, boarded, designed and animated these strange little spots.

“We leaned into pushed perspectives and distorted forms to add to the weirdness, and to get Mark into position in the fewest steps possible. It plays into the abstraction of the portal doors and the multiplication glitches. Smooth and slow.”
 

Images

 
A person reclines at a desk with feet up, surrounded by flying darts hitting numerous targets. Two plants and a calendar are nearby. Text below reads: Mark Eting of Optimizely’s "Tales of Mark Eting" by Giant Ant doesn’t believe in second guesses. Frame from Stash Magazine article.

A man sits in a modern chair reading, illuminated by a giant lamp shaped like an old-fashioned fan on a pedestal. The lamp’s light reveals pink sky and clouds. Text below reads, “Tales of Mark Eting broke the cycle.”. Frame from Stash Magazine article.

Six identical men in business attire juggle tasks like carrying files, watering plants, and talking on the phone against a green background. Text reads: Tales of Mark Eting—Optimizely helps you do more with less, less. Frame from Stash Magazine article.

A man in a suit and colorful shorts lounges on a chair with a drink, inside a room with an open wall showing a scenic sunset. A parrot perches above, yellow towel and shoes are on the floor. Text reads: Tales of Mark Eting by Giant Ant for Optimizely—great experiences lead to more. Frame from Stash Magazine article.

Green and yellow text reading Optimizely, with the subheading Mark Eting’s favorite AI platform, appears on a teal background—styled by creative studio Giant Ant. Frame from Stash Magazine article.
 

Credits

 
Client: Optimizely

Production: Giant Ant
Director: Giant Ant
Head of Creative/CD: Eric Pautz
Managing Director: Teresa Toews
EP: Kitty Dillard
Producer: George Allen, Melissa Buisán
Art Director: Gabriel Silveira
Animation Director: Gabriel Silveira
Designer: Gabriel Silveira, Sophia Ouellette, Eric Pautz
2D Animator: Esther Cheung, Saki Tanaka, Nicolas Macia, Eric Pautz, Conor Whelan

Audio: Playdate

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Animation, Brand film, Character Animation, Featured · Tags: , , ,

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