Goudy & Syracuse: The Tale of a Typeface Found

New York prodco Dress Code relays the story of rediscovering Sherman, a typeface designed by Frederic Goudy in 1910 and revived by Pentagram in 2016 as the official font of Syracuse University.

Michael Bierut, Partner, Pentagram
William T. La Moy, Librarian, Special Collections, E.S. Bird Library, Syracuse University
Chester Jenkins, Typeface Designer, Village
Client: Syracuse University
Vice President of Communications and Chief Marketing Officer: Nicci Brown
Executive Creative Director: Rob Rayfield
Brand Designers/Creative Directors: Pentagram
Partner-in-Charge/Designer: Michael Bierut
Associate/Designer: Jesse Reed

Produced by: Dress Code
Director: Dan Covert
Producer: Tara Rose Stromberg
Cinematography: Claudio Rietti
Assistant Camera: Kyle Anido
Production Cordinator: Nick Stromberg
Edit: Mike Cook and Dan Covert
End Titles: Vincenzo Lodigiani
Color: Mike Cook

Music + Sound Design: YouTooCanWoo
On Set Sound: Matteo Liberatore

Shot on a Red Epic