Permanent Collection

Hell & High Water: Frame48 Makes Impact With Lazer

Posted on Wednesday, May 6, 2026

In direct contrast to the snappy elegance of their recent film for Sonos, the crew at LA 3D motion house Frame48 conjures two elemental torture tests to showcase the impact protection of Lazer’s cycling helmets.

Tom Teller, ECD at Frame48: “We pitched a simple idea: give each helmet its own world. The Sphere lives in a charged electric storm built for the speed of the road, while the Impala carves through a sculpted desert built for the chaos of the trail.

“The goal was the same across both spots: stage the impact moment as the visual climax and build up to it with a feeling of weightless speed.”

“For Impala, we developed a custom sand dune solver in Houdini so the terrain stayed art-directable while still reading as real, weighted desert. Sphere went the other way, leaning into bioluminescent water droplets, lightning strikes, and lighting that was animated shot by shot to land in a place between editorial and hyper-real.

“The goal was the same across both spots: stage the impact moment as the visual climax and build up to it with a feeling of weightless speed.”

Images

A yellow-orange bicycle helmet, featured in the Lazer Cycling Helmets product film by Frame48, is shown in a wind tunnel as air or light streams flow smoothly around it, highlighting its aerodynamic design against a dark red background. Frame from Stash Magazine article.

A white futuristic vehicle or pod, viewed from above, speeds over a textured, sandy desert landscape with wavy ridges—like a scene from Hell & High Water by Frame48. Frame from Stash Magazine article.

Abstract image with glowing orange and yellow light patterns resembling lazer energy radiating between dark, geometric structures, creating a symmetrical, futuristic, and mechanical appearance. Artwork by Frame48. Frame from Stash Magazine article.

A white Lazer cycling helmet with “Lazer” branding hovers next to a reflective blue surface, creating a clear mirror image. The dynamic background, inspired by Hell & High Water, features vivid blue lighting and water droplets. Frame from Stash Magazine article.

Close-up of a ventilated Lazer helmet with water droplets on its surface, illuminated by blue light from above, creating a dramatic and sleek Frame48-inspired appearance. Frame from Stash Magazine article.

A white Lazer bicycle helmet rests on a mossy rock surrounded by shallow water, featured in Frame48's Hell & High Water, with a blurred natural landscape and mountains in the background under a blue sky. Frame from Stash Magazine article.

Credits

Client: Lazer

Production: Frame48
ECD: Tom Teller
EP: Julian Conner
Art Director: Steven Lee
CG Supervisor: Enrique De la Garza
CG Artist: Will Hoskin
Junior Compositor: Rahaf Kishk
Junior CG Generalist: Kyle Lin, Luis Mathison
Assistant Editor: Emma Limbocker
3D Animator: Zhara Honore,
Junior Animator: Julia Edwards, Sydney Christensen

Grade: Company 3
Senior Colorist: Bryan Smaller

Sound Mix: Gerry Vazquez

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: Frame48, Gerry Vazquez, Lazer, Tom Teller