A collage of four close-up images of a Lazer Cycling Helmets product film by Frame48, showing the helmet in dynamic lighting and flowing air or water, emphasizing aerodynamic design and structural details in orange and blue tones. Frame from Stash Magazine article.

Hell & High Water: Frame48 Makes Impact With Lazer

In direct contrast to the snappy elegance of their recent film for Sonos, the crew at LA 3D motion house Frame48 conjures two elemental torture tests to showcase the impact protection of Lazer’s cycling helmets. [Watch]