His Intelligent Materials: CuspAI Brand Film by Wes Cockx

CG motion master Wes Cockx serves up a smooth and concise helping of his surgically rendered 3D style in this brand film for British startup CuspAI and the launch of their global AI Materials Foundry.

Wes Cockx: “Founded by world leading researchers in AI, chemistry, and engineering, CuspAI is accelerating the discovery of next generation materials for industries ranging from semiconductors and energy to carbon capture – transforming discovery from a process of chance into one of design.
 

“The design system creates a sense of rigor, scalability, and momentum, translating the complexity of advanced materials discovery into a visual language that feels precise, innovative, and forward looking.”

 
“To express this vision, a modular visual system was designed inspired by the the company’s AI Materials Foundries. Built from interconnected cubic components arranged on a precise grid, simple units combined into increasingly complex structures, revealing processes, relationships, and intelligence at work.

“The design system creates a sense of rigor, scalability, and momentum, translating the complexity of advanced materials discovery into a visual language that feels precise, innovative, and forward looking.”
 

Images

 
Six futuristic, glowing white cubes with various symbols are stacked in a staggered pattern; the bottom cube emits a green light, while the others glow white against a soft gray background—an innovative visual concept by Wes Cockx for CuspAI’s latest Brand Film. Frame from Stash Magazine article.

3D-rendered image of three stacks of white, square chips with glowing green lines and abstract icons, connected by illuminated green pathways on a digital circuit-like background—created as part of a Brand Film for CuspAI by Wes Cockx. Frame from Stash Magazine article.

A 3D digital render inspired by Wes Cockx features stacked white blocks with glowing green edges, all seamlessly connected by green-lit pathways. The central block houses a transparent cube filled with green and white spheres, evoking a futuristic aesthetic in line with CuspAI's innovative spirit. The entire scene is set against a grid background, perfect for a captivating Brand Film visual. Frame from Stash Magazine article.

A cluster of glowing square devices with various white geometric symbols evokes the innovative spirit of the CuspAI Brand Film by Wes Cockx. Most are gray, while some are lit green from within, all stacked on a light grid-patterned surface. Frame from Stash Magazine article.

A rounded square green button with a glowing geometric white symbol in the center, resembling interlocking shapes, is set against a light gray background with a faint grid pattern—evoking the sleek visual style seen in the CuspAI Brand Film by Wes Cockx. Frame from Stash Magazine article.
 

Credits

 
Client: CuspAI

Production: CREAM3D
CD/motion design: Wes Cockx

Music/sound design: NOI