CG motion master Wes Cockx serves up a smooth and concise helping of his surgically rendered 3D style in this brand film for British startup CuspAI and the launch of their global AI Materials Foundry.
Wes Cockx: “Founded by world leading researchers in AI, chemistry, and engineering, CuspAI is accelerating the discovery of next generation materials for industries ranging from semiconductors and energy to carbon capture – transforming discovery from a process of chance into one of design.
“The design system creates a sense of rigor, scalability, and momentum, translating the complexity of advanced materials discovery into a visual language that feels precise, innovative, and forward looking.”
“To express this vision, a modular visual system was designed inspired by the the company’s AI Materials Foundries. Built from interconnected cubic components arranged on a precise grid, simple units combined into increasingly complex structures, revealing processes, relationships, and intelligence at work.
“The design system creates a sense of rigor, scalability, and momentum, translating the complexity of advanced materials discovery into a visual language that feels precise, innovative, and forward looking.”





Client: CuspAI
Production: CREAM3D
CD/motion design: Wes Cockx
Music/sound design: NOI