Fela Signs Writer/Director Luke Brookner for Commercial Representation
July 29, 2026
Specialized’s new suite of Vado 3 e-bikes rolls out with a campaign from founder/ECD Thomas Valente and the CG motion crew at Inertia Studios in London that strikes a nice balance of elegance, atmosphere, and insight.
Thomas Valente: The brief from Specialized was threefold: position the Vado 3 e-bike as a luxury electric vehicle, differentiate the wider Vado family, and communicate the bike’s ‘Supernatural Power’.
“We developed a visual language that conveys the feeling that precision-engineered features don’t just assist you, they elevate your abilities and interaction with the world.”
The creative challenge was to move beyond utility and focus on the sensory experience the Vado family evokes. By drawing inspiration from luxury automotive, we developed a visual language that conveys the feeling that precision-engineered features don’t just assist you, they elevate your abilities and interaction with the world.
Across the project, we produced more than 300 assets, spanning multiple bike models, colorways and marketing formats. As efficiency was critical, we built a highly intelligent, modular master asset system that enabled rapid configuration changes while maintaining consistency.
By embedding the versatility of CG assets and digital twins into the brand’s workflow, we have ensured the longevity of these creative assets, preparing Specialized for next-generation spatial interaction and immersive digital environments.
Client: Specialized Bicycle Components
Production: Inertia Studios
ECD: Thomas Valente
Art Director: Henry Yeomans
EP: Gemma Garman
3D Artist: Akram Fex
CG Artist: Elliot Harris, Tom Phipps, Jack Lietti, Henry Yeomans, Thomas Valente, Alex Dorman, Jaime Bravo
Music & Sound Design: Otic Audio
