Innocent “Little Drinks, Big Dreams” by Alex Grigg

The combined talents of director/animator Alex Grigg, illustrator Matt Blease, and music house Pitch & Sync capture a 40-second jaunt with a serious message for UK beverage maker innocent drinks and their “Big Environmental Dreams”.

Produced by Blinkink thru Mother London, the spot “hopes to inspire audiences to take action, no matter how small, for a healthy, happier planet, showing how collective, positive action can drive big change.”

According to the company, this includes giving 10% of profits to charity to combat world hunger, committing to being fully carbon neutral before 2030, plus biodiversity initiatives to protect thousands of hectares of farmland worldwide.
 
Innocent "Little Drinks, Big Dreams" by Alex Grigg | STASH MAGAZINE

Innocent "Little Drinks, Big Dreams" by Alex Grigg | STASH MAGAZINE

Innocent "Little Drinks, Big Dreams" by Alex Grigg | STASH MAGAZINE

Innocent "Little Drinks, Big Dreams" by Alex Grigg | STASH MAGAZINE

Innocent "Little Drinks, Big Dreams" by Alex Grigg | STASH MAGAZINE

Client: innocent drinks

Agency: Mother London

Production: Blinkink
Director: Alex Grigg
Illustrator: Matt Blease
EP: Bart Yates
Producer: Melissa Venet

Post: Envy Post
Producer: Rebecca Townsend

Music: Pitch & Sync
Co-founder: Simon Robinson
Head of music: Rebecca Leon
Sound designer: Ben Hauke

Audio Post: Wave
Engineer: Jack Sedgwick
Producer: Beth Tomblin

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