jformento Get Comfortable with the “Bao” Collection for HBF

Director/animator Jonathan Formento at jformento in London: “We’re really excited to share another wonderful 3D animation and film created for HBF, [a two-hundred-year-old furniture maker in North Carolina].

“Bao is the first furniture collaboration between HBF and the AAPI women-owned firm Alda Ly Architecture PLLC, and NYCxDesign Award-winner for 2023.

“Bao borrows its name, and inspiration, from the Chinese word meaning bun, bag, precious, and baby, resulting in a welcoming, fun collection that bridges the gap between formal and informal. Available in a range of performance textiles from HBF Textiles.”
 
 
HBF BAO Collection jformento | STASH MAGAZINE

HBF BAO Collection jformento | STASH MAGAZINE

HBF BAO Collection jformento | STASH MAGAZINE

HBF BAO Collection jformento | STASH MAGAZINE

HBF BAO Collection jformento | STASH MAGAZINE
 
Client: HBF
Product Design: Alda Ly Architecture

Production: jformento
Team: Afonso Amaro, Jonathan Formento, Tanisa Beck, Ryan Luca

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