Two cylindrical, modern speakers in black and gold, wrapped with matching fabric straps, are set against a dark gradient background—echoing the sleek, minimalist style of the Lodes MAP lighting product film by jformento. Frame from Stash Magazine article.

Lighting MAP: jformento Straps In to Illuminate Lodes

In their new film for Italian lighting brand Lodes, co-founder/CD Jonathan Formento and his CG motion crew (whose work we track here), take a hyper-minimalist approach to keep attention tightly focused on the product. [Watch]

Tom Dixon SOFT lamp Launch film by jformento | STASH MAGAZINE

SOFT Launch: jformento Keeps the Lights on for Tom Dixon

The creative partnership between London-based CG studio jformento and British luxury designer Tom Dixon continues with this elegant study in contrast and texture for the launch of the SOFT shade, the brand’s latest lighting design. [Watch]

Tom Dixon POSE Task Lamp product film by jformento | STASH MAGAZINE

Dancing With Light: jformento Takes Tom Dixon’s POSE Task Lamp for a Spin

In their latest work for British luxury design brand Tom Dixon, London studio jformento and director Jonathan Formento draw on the anthropomorphic charm of the POSE Task lamp to choreograph a playful CG product film. [Watch]

HBF BAO Collection jformento | STASH MAGAZINE

jformento Get Comfortable with the “Bao” Collection for HBF

Director/animator Jonathan Formento at jformento in London: “We’re really excited to share another wonderful 3D animation and film created for HBF, [a two-hundred-year-old furniture maker in North Carolina]. [Watch]

Sussex Duet Product Film by jformento | STASH MAGAZINE

jformento Taps Into Elegance for Sussex “Duet” Brand Film

Director/animator Jonathan Formento and his crew at jformento in London (who crafted this cozy spot for Simba last summer) move from the bedroom to the bathroom with an elegant/ethereal brand film for Australian faucet brand Sussex. [Watch]

Jonathan Formento Simba Bed Brand Film | STASH MAGAZINE

Jonathan Formento Introduces the Simba Bed in New Brand Film

UK-based Brazilian director/animator Jonathan Formento: “Working closely with agency UX Creative, we developed a full CGI campaign series to help Simba introduce their new bed-bases.” [Watch]