You are forgiven in advance for thinking the product shots in this film are live action (as I did), because the fluid simulations stirred up by the team at PROPER for AG1’s health supplement powders are just that good.

Chapman Bullock: “We were approached by AG1 to build out a commercial to help launch their new Flavors. This was a bit of a departure from everything else AG1 has done as the tone would be more fun, with bright colors and playful visuals.
 

“We ended up using four different fluid simulations. In certain cases, we took the approach of simulating the liquid in a static bottle and adjusting the direction of gravity to control the motion.”

 
“One of the creative challenges was ensuring that viewers didn’t assume each AG1 flavor had a different-colored drink – AG1 is always the same signature green. So we made the clear bottle filled with the green beverage the hero as it moved through various scenes.

“Since the bottle is in constant motion, this introduced a technical challenge with how the CG fluid behaved. Edu and Diego did an excellent job planning for this, making sure the contents inside the bottle reacted in a natural and realistic way.

“We ended up using four different fluid simulations. In certain cases, we took the approach of simulating the liquid in a static bottle and adjusting the direction of gravity to control the motion. This technique allowed us to repurpose a single sim across multiple shots, streamlining the process without sacrificing realism.”
 
 

 
Client: AG1 

Team: Paulie Dery , Jim Therkalsen, Brantley Barefoot
, Rai Halim , Justine Cotter
, Maddy Boardman 


Production: Proper 

CD: Chapman Bullock 

Art Director: Edu Torres, Diego Cavallaro 

3D Artist: Harry Warne, David Padilla, Rohit Ray

Music/Sound Design: Zelig Sound