The avatar of LA fashion designer Melody Ehsani dominates the basketball court with a 2D/3D wave of confidence and style in this animated spot by Mathematic director Boris Zaiontchkovsky for Beats by Dre.

Guillaume Audibet, EP at Mathematic in Paris: “The challenge of this project was merging the 2D animation and CG elements both artistically and technically in a short time – we only had four weeks, with the design needing approval by both Melody and the Beats team.

“Here is the initial brief: These headphones are a teleportation device plus we know Melody LOVES basketball.
Animated female talent puts on ME headphones and gets transported into a non-branded, but obviously NBA world where she dominates all comers.

“She cartoonishly dunks on males, females, haters, and her own fears. Driven by our hero product. We can even put her in a couture dress to drive home duality.

“We end on her pulling up from half court. This last animated shot will match cut to a product end card with a real 360 shot of our product shot and case. ME Cameo: Melody can show up as an animated referee, or audience member.”
 

 
Client: Beats By Dre

Agency: Golgotha
Team: Marvin De Deus Ganhitas, Guillaume Hugon

Production: Mathematic
Director: Boris Zaiontchkovsky
Executive producer: Guillaume Marien, Guillaume Audibet
Art director: Paulin Girard, Guillaume Cottet, Daniel Rodrigues, Thomas Bertrand, Boris Zaiontchkovsky
VFX producer: Mikaella Zarka
Line producer: Camille Lorthioy
3D artist: Thomas Bertrand, Colin Toupé, Almir Nago, Renata Marval
2D Designs: Mylène Cagnoli, Lucille Meunier
2D Animators: Julien Cortey, Matteo Yermia, Frédérick Venet, Axel Martin, Charline Sanchez Parjumy, Carl Castan, Jeanne Dalmas
2D Compositing: Daniel Rodrigues, Astrid Tessier, David Pelletier

Music: Baby Tate “Perfect”

Cast: Melody Ehsani