Permanent Collection

Miagui Set a New Pace With Olympikus Launch Film

Posted on Wednesday, July 8, 2026

In a welcome contrast to the pure flash of the CG sneaker wars, the motion team at Brazilian studio Miaguia assemble an insightful launch film exploring the tech and build process behind the Olympikus Corre Pace running shoe.

Cássio Braga and Renan Kamizi, directors at Miagui: “The new Corre Pace is Olympikus’ highest-performance running shoe. And while product films always demand precision and control, we pushed that by putting AI in service of direction.

“The result is a flow of dynamic camera movements, blending performance-driven scenes with moments of pure product desire.”

“Combining Miagui’s craft with the direction of our live-action studio Sublime, we built a workflow where every choice, from camera to movement and from lighting to material, was deliberate and controlled.

“The result is a flow of dynamic camera movements, blending performance-driven scenes with moments of pure product desire. It’s the same technology behind the shoe, meeting our technology in production.”

Images

An Olympikus Pace running shoe levitates above a black pedestal in a futuristic lab, surrounded by computer workstations and scientific equipment, all set against a blue gradient background in this product film by Miagui. Frame from Stash Magazine article.

Close-up of a white Olympikus Pace running shoe, focusing on the woven mesh texture and synthetic fibers, with some threads pulled and frayed, and hints of purple accents in the background, as seen in the product film by Miagui. Frame from Stash Magazine article.

A white and blue Olympikus running shoe hovers above four separated sole layers, each labeled to highlight the CARBON-G® plate with new geometry, set the pace against a dark blue background. Technical diagrams by Miagui appear on the right. Frame from Stash Magazine article.

A glowing, digital rendering of an Olympikus running shoe sole is shown against a dark background, with white energy-like streaks radiating outward. The words CARBON LITE and technical text are visible on the sole, ready to set the pace. Frame from Stash Magazine article.

A modern white and blue Olympikus running shoe is displayed in a glass case on a pedestal, with the text The New Era of Running above it, set against a blue background—ready to set the pace for tomorrow. Frame from Stash Magazine article.

Credits

Client: Olympikus

Agency: Na Buena Onda

Production: Miagui
Director: Cássio Braga, Renan Kamizi
Art Director: João Vitor Senger
Storyboard: João Vitor Senger, Renan Kamizi and João Azevedo
Gen AI Artist: João Vitor Senger, Renan Kamizi and João Azevedo
Post-Production: Guilherme Sarinho, Tamiris Tertuliano
Motion Designer: Daniel Rocha and Weriton Oliveira
Editor: Renan Kamizi
Client Manager: Alexandre Coimbra
Project Manager: Fabio Sinoti

Sound: Bry Ortega

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Explainer, Featured, Motion Design · Tags: Bry Ortega, Miagui, Na Buena Onda