“Microsoft Icons” Brand Film by Tendril

From Tendril in Toronto: “In collaboration with the team at Microsoft Design we created this celebratory film to thank all the people who worked on developing the new Microsoft icon system.

“The film honors the expertise and creative process that went into creating the beautiful, moving, coherent icon system.”
 
Microsoft Icons brand film by Tendril | STASH MAGAZINE

Microsoft Icons brand film by Tendril | STASH MAGAZINE

Microsoft Icons brand film by Tendril | STASH MAGAZINE

Microsoft Icons brand film by Tendril | STASH MAGAZINE

Microsoft Icons brand film by Tendril | STASH MAGAZINE

Client: Microsoft
Partner Director of Design: Nando Costa
Principal Creative Director at Office: Alberto Cerriteno
Director Microsoft Brand Strategy: Bo Smith
Global Creative Director: Sven Seger
Design Director: Ron Sasaki
Strategist/Copywriter: Joline Tang
Cultural Ambassador: Leslie Pasceri

Production: Tendril
Creative Director: Alexandre Torres
Director: Joseph Recoskie
Executive Producer: Ivelle Jargalyn
Producer: Leah Wesolowski
Coordinator: Niko Hook
Art Director: Gonzalo Miranda
Design: Gonzalo Miranda, Joseph Recoskie, Leonardo Bortolussi
Icon Modeler: Flavio Diniz
Animation: Joseph Recoskie
Jr. Houdini: Yu Fujishiro
Lighting/Render: Brad Husband, Joseph Recoskie
Compositing: Brad Husband, Astrid Cardenes
Poster Design: Joseph Recoskie

Music/Sound Design: Zelig Sound

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