“Ministry of Sound / Sony Music – The Annual 2021” Promo by Dazzle Ship

Lex Johnson, creative director/animator at Dazzle Ship in London: “Pitching in director Vector Meldrew’s surreal style with Houdini string simulations, we brought a series of abstract character designs to life for Ministry of Sound and Sony Music.

“Each character was built around the theme of reconnection, using audio cables as an unassuming visual device driven by motion capture data and funky dance moves.”
 
Ministry of Sound Sony Music The Annual 2021 | STASH MAGAZINE

Ministry of Sound Sony Music The Annual 2021 | STASH MAGAZINE

Ministry of Sound Sony Music The Annual 2021 | STASH MAGAZINE

Ministry of Sound Sony Music The Annual 2021 | STASH MAGAZINE

Client: Ministry of Sound / Sony Music

Production: Dazzle Ship
Director: Vector Meldrew
Animation: Masoud Aziminajjar, Lex Johnson

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