MvsM, Fujiwara, Hatfield and Parker for Nike Air Max

ManvsMachine construct a series of delightful kinetic CG sculptures based on the work of sneaker design superstars Hiroshi Fujiwara, Tinker Hatfield, and Mark Parker to help Nike fans mark Air Max Day 2016.

“We worked closely with Nike Sportswear to conceptualize and execute a huge global campaign culminating in events across the world. We see the unique mechanics of each Nike designer’s mind – Hiroshi: The Editor of Air. Tinker: The Architect of Air. Mark: The Visionary of Air.”

Above: Hiroshi Fujiwara

Tinker Hatfield


 
Mark Parker


 
Development:


 
Client: Nike Global
Concept, Design & Direction: ManvsMachine
Audio: Resonate

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