Jonathan Formento Introduces the Simba Bed in New Brand Film
August 17, 2022
Dan & Jason Party with Android’s Lollipop
Hornet directors Dan Abdo and Jason Patterson serve up a sweet helping of their mad character skills in this 80-second celebration of Google’s Android Lollipop release working directly with Google Creative Lab. [Watch]
Yves Geleyn: Rice Krispies “Dinosuar”
Hornet’s Yves Geleyn, who established his animated animal-wrangling skills last Christmas co-directing the blow-out success “The Bear & The Hare,” keeps the charm of that multi-award winning John Lewis spot but slides the technique sideways into hand-crafted wooden puppets for Rice Krispies thru Leo Burnett, London.
Watch Geleyn’s previous adventure with woody puppetry here. [Watch]
Emmanuelle & Julien Sign with Hornet
Emmanuelle Leleu and Julien Hazebroucq, two of the co-directors behind the hilarious Supinfocom Arles student film “A la Française” join NY’s Hornet for representation in the U.S. and Canada. [Watch]
Hornet Signs Parallel
French directing duo Quentin Baillieux and Raphaëlle Tinland (aka Parallel) bring their smooth palettes and low-poly style to the Hornet roster for representation in the US and Canada. [Watch]
Stash 105 = 100 Minutes of Awesome
Stash 105 showcases the planet’s top design, animation and VFX studios plus breakout young motion talent, adding another 31 outstanding video projects to the permanent collection. Carefully curated since 2004, the Stash library now features over 4,000 exceptional films and behind the scenes features, with [Watch]
Yves Geleyn on the “Monster in the Closet”
Hornet director Yves Geleyn reveals to Stash readers his design and narrative goals behind the powerful new 90-second PSA for States United to Prevent Gun Violence:
“Most commercials would cut on the gunshot, but we felt strongly that we should show it. If it were live-action, broadcasting regulations would have stopped it. Animation allowed us to show the whole scene. People expect the climax even less because of the medium.
“Once we settled on using animation, the key to heightening the emotional impact is in the simplicity of the piece. Less is more. Your brain fills the gaps. You understand that you are in a kid’s room, but it is not filled with too many objects. It is about the mood. This gives more room for the characters to inhabit each scene.
“The character designs themselves are graphic. They have human proportions but in an illustrated way. It is about striking a balance between lovable characters while keeping them realistic so people can project themselves. The family also does not have any sort of key defining characteristics, which helps make them relatable to a wider range of people.
“Speaking in terms of lighting, it is designed in such a way that it points to areas we want you to focus on (something Renaissance painters used frequently). The lighting is sharp. There are no gradients. There are no shadows, just highlights. The lighting helps to build the scene.”
Facts about kids and guns in the US:
• 1.5 million American children live in homes with unlocked and loaded firearms.
• Every day at least 6 children age 0 to 18 are injured in an unintentional shooting.
• 75% of gun shot injuries to children under ten that are serious enough to require hospitalization are due to unintentional shootings. [Watch]
