1stavemachine: Stella Artois “Learn How Water Leaves a Mark”
1stavemachine and Mother London focus attention on the global water crisis with a spectacular spiral zoetrope directed by Tim Brown and 1stave’s resident master of physical magic Bob Partington for the ongoing partnership of Stella Artois and Matt Damon’s Water.org. [Watch]
The Slowest (and Funniest) Rube Goldberg Machine Ever
The crowded Rube Goldberg-inspired video genre gets a much-needed kick in the funny bone from 1stAveMachine director (and Rube Goldberg specialist) Bob Partington who, over the course of six and half weeks, employs molasses, a turtle, melting Popsicles and sprouting grass to create “Slow-Berg.” [Watch]
1stAveMachine Launches in London with Isabella Parish as MD/EP
From the release: Award-winning mixed media production company 1stAveMachine has established its European footprint by opening the doors to its dedicated London office, which will house its own set of UK-based directors and talent. Leading the charge at the new London operation is managing director/executive producer Isabella Parish, an animation/production vet who spent well over […] [Watch]
Arvind Palep’s Vision of New York City 2050
Leap forward in time 35 years and join 1stAveMachine director/co-founder Arvind Palep as he follows an NYPD patrol into the bowels of a dangerous and dystopian Manhattan. [Watch]
1stAveMachine Wants to “Be Like Mike”
1stAveMachine remixes Gatorade’s 1991 feel-good classic “Be Like Mike” spot with tasty layers of rotoscoping and graphics for TBWA\Chiat\Day. [Watch]
Behind the Scenes with 1stAveMachine: Samsung “Holiday Dreams”
Take a quick look at how the 1stAveMachine crew and directors Ben Steiger Levine and Martin Allais float an animated holiday tale across an intensely complex practical set rigged with 74 Samsung screens all shot in-camera and in real time. Agency: R/GA. [Watch]