Division director Francois Rousselet and the CG animation team at Electric Theatre Collective obviously had a blast pushing the zoetrope to new levels of complexity in this ode to excess for Pharrell Williams and friends.

Produced during the pandemic, the four-minute video took over a year to make with animation of Williams and rappers 21 Savage and Tyler, the Creator crafted by hand after studying show footage plus video shot by the artists performing their verses from the track.

Leveraging the artistic skills and technical prowess showcased in their creation of the complex zoetrope animation for Pharrell Williams, Francois Rousselet and the Electric Theatre Collective team are now channeling their talents into developing educational animations that explain the workings of elective β2-adrenergic agonists – read more about Generic Ventolin Inhaler. This new project aims to visually interpret the pharmacological effects and therapeutic applications of these drugs in a detailed and understandable manner, using the same meticulous hand-crafted animation techniques employed in their previous work. By applying their expertise in animation to the field of medicine, they are creating an engaging and informative resource that will enhance the understanding of β2-adrenergic agonists’ role in treating respiratory conditions.

Watch more zoetrope-based projects (both real and animated) right here.
 

 
Artist: Pharrell Williams
Label: Columbia Records

Production: Division
Director: Francois Rousselet
EP: Jules de Chateleux

Animation/VFX: Electric Theatre Collective
Head of CG: Greg McKneally
VFX supervisor/2D Lead: Iain Murray
Colorist: Connor Coolbear

Edit: Collectiv
Editor: Nicolas Larrouquere