Psyop_Samsung | STASH MAGAZINE


Samsung’s massive and cheeky campaign for the Galaxy rolls on with four minutes of wonderfully over-the-top sci-fi fun from Psyop/Smuggler director Laurent Ledru backed by sleek and wall to wall VFX from the Psyop crew.

Because of the players’ schedules, they were each shot separately in London, Barcelona, Madrid, Munich, Prague and Manchester. Laurent Ledru: “It was very important that each performance felt authentic to that athlete yet interacted seamlessly with the others.”

From the release: “To execute this intricate feat of filmmaking, Ledru first built a large set to plan the shoot segments and then filmed the body doubles performing the precise choreography. After building a rough edit, and extracting the shots to recreate, Ledru then met the football stars in different locales around the world, where they would execute the acrobatic stunts and moves for the real shot.”

Brand: Samsung
Product: Galaxy
Spot: “The Training”

Agency: Cheil Worldwide
Chief Account Director: Eunsook Koh
Senior Account Director & Strategist: Koeun In
Account Director: Taekkyun Yun, Sungho Kim, Banya Kim
Account Manager: Kippeum Ohn, Eunyoung Choi
Creative Director: Mookyo Lee
Art Director: Zonguk Han, Woohyun Son, Sunghoon Min, Narang Park
Copywriter: Simon Friederg, Adrian Sim, Yongjun Jung, Jeongmi Lee, Yoonjung Lim
Producer: Minwook Kang, Jung Gun Yoon

Director: Laurent Ledru
Partner: Brian Carmody
Partner: Patrick Milling Smith
Managing Director UK: Fergus Brown
COO/Executive Producer: Lisa Rich
Line Producer: Nick Fewtrell
Director of Photography: Alex LaMarque
Production Designer: Richard Bridgland
Production Designer: Kevin Phipps
Costume Designer: Matthew Goldman

Director: Laurent Ledru
Art Director: Lilit Hayrapetyan
Executive Producer: Luisa Murray
Head of Production: Cori Cooperider
Producer: Hillary Thomas, Morgan MacCuish
Assistant Producer: Jane Lee, Nathan Lueptow
Designer: Oscar Cafaro, Lilit Hayrapetyan, Adam Kuczek, Ke Swaab, Georgia Tribuiani, Velwyn Yossy, Andrew Park
Lead Technical Director: Andy Jones
CG Lead: Cris Fudge
FX: Kiel Gnebba, Victor Grant, Richard Tepavchevich
Modeler: Cris Fudge, Anastasios Gionis, Rie Ito, Andrew Lema, Rafael Zabala, Jonathan Iwata
Rigger: Sean Kealey, Frank Naranjo
Lighter: Stephen DeLalla, Cris Fudge, Todd Herman, Isaac Irvin, Jonathan Iwata, Aldrich Torres, Andy Jones, Jason Kim
Lead 3D Animator: Bernd Angerer
3D Animator: Christopher Bishop, Joshua Cordes, Jean-Dominique Fievet, Chris Smith
2D Supervisor: Lane Jolly, Kim Stevenson, Diego Vazquez
2D Animator: Claudia Yi Leon
Storyboard Artist: Vinny Dellay, Rusty Dumas, Morgan Schweitzer
Matte Painter: Julien Brami, Gizem Ersavas, Andrew Park
Compositor: Sean Coonce, Sven Dreesbach, Julie Jang, Lane Jolly, Don Kim, Donna Lanasa, Matt Lavoy, Ryan Raith, Maciek Sokalski, Greg VanZyl, Ned Wilson
Flame Artist: Tom Leckie, Elad Offer, Sam Shiflett, Kim Stevenson, Jodi Tyne, Diego Vazquez, Thibault Debaveye
Pipeline Developement: Alon Gibli, Fabio Piparo, Andy Jones, John Cooper

Editorial Company: Cut+Run
Editor: Stephen Berger, Isaac Chen
Assistant Editor: Ben Corfield, Kendra Juul
Executive Producer: Carr Schilling
MD: Michelle Eskin
Producer: Remy Foxx

Telecine Company: MPC
Colorist: Mark Gethin

Music/Sound Design/Sound Mix
Company: Echo Lab
Composer: Gavin Little