Cincinnati agency Empower takes a rap-fueled poke at the downsides of their Big Apple competitors while hawking the many benefits of their hometown in this fun promo from the all-Buenos Aires team of Hola Bosque and 4HUMANS.

4HUMANS: “This is the story of Cincinnatti where people go to sleep early to recharge their batteries and give everything during the day! This playful and colorful spot uses a combination of techniques and took three intense months of hard work to see the light.”
 

Client: Empower

Production: 4HUMANS
Director: Lionel Skliar
Art Director: Hola Bosque