Director and co-founder Rima Yoon at South Korean prodco Rigend Film leads members of K-Pop group BLACKPINK down a rabbit hole of frenetic design and VFX filled with nods to traditional Korean culture.
Released as part of their third mini-album Deadline, the video includes ornamental Korean patterns such as the sujamun that expresses the wish for long life, and the Hoemun, a traditional geometric pattern made of lines that loop without a clear end, symbolizing continuity and eternity.
The design and VFX where handled in house and in cooperation with the le truc team in Geneva and Paris.





Client: YG Entertainment
Artist: BLACKPINK
Production: Rigend Creative
Director: Rima Yoon
CD: Rima Yoon, Bee Park
EP: Eunsung Kate Jeon
Producer: Gangmin Kim, Chaerin Hong, Eunji Song
Line Producer: Yeonsu Hong
DOP: Shin Jam
Art Department: Roh Haus, Rami
Art Director: Hoseung Shin, Boram Jung
Art Styling Team: Yena Han, Seoyun Choi, Hagyung Se
Set Design Team: Chohye Kim, Yena Han, Seoyun Choi, Hyemin Kim
A.I. Artwork: Junhwa Yoon
Art Team PD: Yujeong Shin
Art Team Leader: Jiwon Kim, Yujin Jeon
Art Team: Sohee Moon, Hongyee Kim, Youn Jang, Donhyeok Choi, Hyunjoon Shim, Yujeong Lee, Sunghee Ji, Jiwon So
Additional design/VFX: le truc
Head of Creative: Fabrice Rabhi
Head of Motion Design : Albin Merle, Romain Delaunay
Technical Supervision: Stéphane Varin
Producer: Andrea Boulay
FX Artist: Albin Merle