Close-up of a futuristic, intricate wristwatch inspired by the MB&F HM12 The Guardian robot time piece, with exposed gears and blue accents, featuring a transparent face showing detailed mechanical components and a modern, metallic design. Frame from Stash Magazine article.

I Robot: Le truc Assembles HM12 The Guardian for MB&F

Geneva and Paris-based CG studio le truc launch the latest functional art piece from Maximilian Busser and his luxury watch and clock brand MB&F with an arresting combination of sleek visuals and visceral sound design. [Watch]

BLACKPINK Go music video by Rima Yoon & Rigend Film | STASH MAGAZINE

Rima Yoon & Rigend Film Conjure a Surreal Fantasy for BLACKPINK “Go” Music Video

Director and co-founder Rima Yoon at South Korean prodco Rigend Film leads members of K-Pop group BLACKPINK down a rabbit hole of frenetic design and VFX filled with nods to traditional Korean culture. [Watch]

Breguet Expérimentale 1 by le truc | STASH MAGAZINE

Rigor vs Wonder: le truc Conducts Expérimentale 1 for Breguet

Director/CDs Albin Merle, Romain Delaunay, and the CG motion crew at le truc aim to strike “a balance between mechanical rigor and visual wonder” in this product film for venerable Swiss luxury watchmaker Breguet. [Watch]

Viktor & Rolf Flowerbomb campaign film by Le Truc | STASH MAGAZINE

Iconoclast & Le Truc Drop Flowerbomb for Viktor & Rolf

Iconoclast director Yoann Lemoine and Swiss CG house le truc (whose Devialet film we featured in the Stash Annual 2025), conjure a full sensory overload in this Flowerbomb campaign film for Dutch luxury fashion house Viktor & Rolf. [Watch]

Tesson Studio Twists Time and Gravity With Omega Speedmaster | STASH MAGAZINE

Tesson Studio Twists Time and Gravity With Omega

Tesson Studio in Paris adds a new twist to the CG watch wars with this spec work inspired by the Omega Speedmaster (aka the first wristwatch on the Moon), an experiment that “connects scientific curiosity with the poetic nature of motion.” [Watch]

From Adrenalin to Zoetrope: Albin Merle Mashes Up IWC Schaffhausen x F1

Based in Geneva, it was only a matter of time before CG artist Albin Merle ramped up the CG watch wars, and so he has with this spec spot carving a zoetrope into the face of a luxury timepiece from venerable Swiss brand IWC Schaffhausen. [Watch]