Geneva and Paris-based CG studio le truc launch the latest functional art piece from Maximilian Busser and his luxury watch and clock brand MB&F with an arresting combination of sleek visuals and visceral sound design. [Watch]
In their latest collab with Geneva’s le truc studio, Swiss luxury watch maker Roger Dubuis strides confidently into the CG horological wars with this elegant mix of fashion-forward live action and motion design. [Watch]
Director and co-founder Rima Yoon at South Korean prodco Rigend Film leads members of K-Pop group BLACKPINK down a rabbit hole of frenetic design and VFX filled with nods to traditional Korean culture. [Watch]
Director/CDs Albin Merle, Romain Delaunay, and the CG motion crew at le truc aim to strike “a balance between mechanical rigor and visual wonder” in this product film for venerable Swiss luxury watchmaker Breguet. [Watch]
Iconoclast director Yoann Lemoine and Swiss CG house le truc (whose Devialet film we featured in the Stash Annual 2025), conjure a full sensory overload in this Flowerbomb campaign film for Dutch luxury fashion house Viktor & Rolf. [Watch]
Often blurring the line between art and message, studios and marketers continue to expand their use of brand films (produced primarily for online, social, and out-of-home viewing), taking full advantage of the genre’s freedom of format and style. [Watch]
