Behind the Scenes: Great British Bake Off Trailer

Here’s a quick peek at how Blinkink directors Michael Please and Dan Ojari (aka Parabella) broke the interwebs with their new stop motion trailer for the UKs most-loved culinary TV franchise, The Great British Bake Off.

According to Blinkink: “500 eggs, 50kg of flour, 28kg of sugar, and a whole lot of patience went into the creation of the 335 characters, making this the first ever ad to be animated using baked products.”

“The directors worked with expert bakers and animators to create the TV promo, which was filmed almost entirely in camera. It took weeks of testing and practical experimentation to perfect the vomiting vol-au-vents, the ‘hand-in-hand’ croissants and the choir of singing profiteroles, all of which were made from real bakes on set.”
Behind the scenes, courtesy of Michael Please’s Instagram:

A post shared by Mikey Please (@mikeyplease) on

Client: Channel 4

Agency: 4Creative
Executive creative directors: Chris Bovill, John Allison
Creative director: Dan Watts
Creatives: Jack Croft, Stacey Bird

Production: Blinkink
Director: Parabella (Michael Please, Dan Ojari)
DOP: Simon Paul
VFX supervisor: Simone Ghilardotti
Production designer: Gordon Allen, Parabella
Animators: Andy Biddle, Anthony Farquhar-Smith

VFX: Joseph Bicknell @ Cheat

Editor: Max Windows @ Stitch

Audio: Jack Sedgwick @ Wave