Woolmark The Innovator | STASH MAGAZINE

Shear Buck: Woolmark “The Innovator”

Snappy animation and wonderful character design from creative director Gareth O’Brien and the crew at Buck in Sydney for Australian brand Woolmark, showcasing how important sheep-shearing has been to human innovation throughout history.

From Buck: “Wool. Merino Wool. Soft, cuddly, odor-resistant, warm, light, moisture-managing wool. The best natural fibre, baa none. Ewe wooldn’t baalieve how chuffed we were to work with the iconic Australian brand Woolmark on this character driven story.”

Woolmark The Innovator | STASH MAGAZINE

Woolmark The Innovator | STASH MAGAZINE

Woolmark The Innovator | STASH MAGAZINE

Woolmark The Innovator | STASH MAGAZINE

Directed by Buck
Creative Director – Gareth O’Brien
Executive Producer – Erica Ford
Art Director – Lucas Brooking
Head of CG – Doug Wilkinson
CG Lead – Wayne Osborne
Art Direction: Lucas Brooking, Josh Edwards
Design – Lucas Brooking, Josh Edwards, Mathijs Luijten, Colin Bigelow, Elijah Akouri, Gareth O’Brien, Matisse Gonzalez
Storyboards – Matisse Gonzalez
Matte Painting – Colin Bigelow, Lucas Brooking, Elijah Akouri
Look Development – Wayne Osborne, Elijah Akouri, Josh Edwards, Serge Asthaov, Lawrence Wong, Matisse Gonzalez
Modelling – Elijah Akouri, Tristan Lock, Dominic Lau, Damien Lam
Rigging – Ernesto Ruiz Velasco, Eyad Hussein
Animation Lead – Ben Hubbard
3D Animation – Ben Hubbard, Michael Chen, Lawrence Wong
Cel Animation – Mathijs Luijten, Matisse Gonzalez, Josh Edwards
2D and Effects Animation – Mathijs Luijten, Josh Edwards, Gareth O’Brien
Lighting Lead – Michael Lampe
Lighting – Wayne Osborne, Elijah Akouri, Lars Magnus Holmgren
Compositing – Navid Bagherzadeh, Fiona Lu, Michael Lampe

Music and Sound Design: Antfood

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