Shiseido WASO: Botanical Beauty

To emphasize the fact Shiseido’s new WASO skincare range “harnesses the power of Japanese food and botanicals,” Dvein teamed with botanists, robot makers, and London CG house Analog to create this striking garden installation.

“The plant growth footage took months to research and film with the final installation a perfect marriage of real in-camera robotics, botany and CG wizardry all culminating in a sculpture that is a visual metaphor for the Shiseido WASO products.

“The Washoku philosophy is based on the Japanese spirit of treating nature with respect, and is integrated into the Japanese way of life. It covers a historical manner of selecting, cooking, serving and enjoying a range of traditional Japanese dishes.”

“The film comes with the launch of Shiseido’s new line of skincare products designed for millennials who crave authenticity and diversity.”
 
Shiseido WASO | STASH MAGAZINE

Shiseido WASO | STASH MAGAZINE

Shiseido WASO | STASH MAGAZINE

Shiseido WASO | STASH MAGAZINE

Agency: Wieden + Kennedy, Tokyo
Executive Creative Directors: Mikey Farr, Tota Hasegawa
Creative Director: Azsa West
Art Director: Sara Phillips
Agency Producer: Kana Wakabayashi

Production: Blinkink
Director: Dvein
Co-Director: Espaday Santacruz
Executive Producer: Bart Yates
Producer: Ben Lole
Production Manager: Alberto Lopez Garrido
DOP/Timelapse DOP: Juan Santa Cruz
Timelapse DOP: Tulio Ferreira
Focus Puller: Alvaro Rodiguez
Camera Assistant: Hugo Dominguez
Video Assist: Leticia Iniesta
Gaffer: Nacho Ortiz
Grip: Vicente
Production Coordinator: Paloma Espinos
Runners: Irene Sanchez, Barbara Gonzalez
Art Director: David Diez
Art Assistant: Mireia Soto
Model makers: Alejandro Bravo, Carlos Delgado
Post Production Supervisor: Dave Burton
Editor: Maria Anton
Director/Cinematographer: Tulio Ferreira
Landscape Designer/Botanical Supervisor: Ana

Robots: Universal Robots

Post Production: Analog + Blinkink

Grade: Dirty Looks
Colorist: Steve Bearman

Music/Sound Design: Iván Llopis, BanjoMusic
 

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