A robin perched on a leafy branch looks toward a National Lottery reindeer, with more reindeer from Framestore visible in the blurred mountain background. Frame from Stash Magazine article.

Framestore’s Reindeer Takes Flight for The National Lottery

Posted on November 6, 2026

Working with Arts and Sciences director Tim McNaughton, the deeply experienced (and awarded) CG creature team at Framestore in London imbue a brave reindeer with quiet but unflagging determination for the UK’s National Lottery. [Watch]

Category Advertising, Character Animation, Featured, VFX · Tags , , , , , ,