Two connected white, bulbous containers from a Cif Infinite Clean commercial holding green, cluster-like shapes encased in geometric wireframe structures. Frame from Stash Magazine article.

Infinte & Invisible: Bleed Get Clean With LOLA MullenLowe

Director Paolo Cavalieri and Buenos Aires studio Bleed pull back the curtain on the pitch they used to win the assignment of visualizing the invisible for the global launch of Unilever’s probiotic cleaner Cif Infinite. [Watch]