Charlie Toque and Jelly Polaroid Retinex I-Type film | STASH MAGAZINE

Charlie Toqué and Jelly Trip Through Color Theory for Polaroid

Polaroid founder Edwin Land’s retinex theory of color, first published in 1977, comes to whimsical life in this spot from Jelly director/designer/animator Charlie Toqué for the brand’s new I-Type film. [Watch]

Polaroid Supercolor 635CL Kyungtae Kim | STASH MAGAZINE

“Polaroid 635CL” Spec Spot by Kim Kyung Tae

Director/animator Kim Kyung Tae in South Korea: “Despite advances in mobile phone camera technology, many consumers still like Polaroid cameras with their unique appeal from the 80s and 90s. [Watch]

Immediate Byte