A person rides atop a Friendly Fruit Giant—Tesco’s feel-good food creation—smiling in the middle of a suburban road, surrounded by houses and lush greenery. Frame from Stash Magazine article.

Feel-Good Food: Nick Ball & Untold Studios Roll Out Tesco’s Friendly Fruit Giant

Posted on April 27, 2026

MJZ director Nick Ball and an army of VFX artists at Untold Studios make a giant case for UK grocery chain Tesco and their Free Fruit & Veg for Schools program in this spot thru BBH London with feel-good music by Supertramp. [Watch]

Category Advertising, Animation, CG, Featured, VFX · Tags , , , , , , , ,