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Feel-Good Food: Nick Ball & Untold Studios Roll Out Tesco’s Friendly Fruit Giant

Posted on Monday, April 27, 2026

MJZ director Nick Ball and an army of VFX artists at Untold Studios make a giant case for UK grocery chain Tesco and their Free Fruit & Veg for Schools program in this spot thru BBH London with feel-good music by Supertramp.

Felipe Guimaraes Serradourada, ECD at BBH London: “A big initiative like this deserves a big idea and this is a huge one. Helping a million kids is no small feat, luckily we got some help.

“Bringing the giant to life was a triumph of craft and scale, built over six months of post-production work, and at his biggest size, is made up of more than 105,000 individual pieces of photo-realistic fruit and vegetables, spanning 86 different varieties.”

Images

A girl wearing headphones looks at her phone inside a car, while a surprised boy outside—next to a pile of Tesco apples—peers through the open window with a shocked expression. Frame from Stash Magazine article.

A Friendly Fruit Giant, shaped like a bear and made of colorful fruits and veggies, stands proudly in the Tesco parking lot amid parked cars beneath a cloudy sky—a true symbol of feel-good food. Frame from Stash Magazine article.

A large creature made entirely of various fruits and vegetables, including Tesco apples, peppers, and broccoli, stands outdoors against a cloudy sky. The produce forms a face and body, giving this Untold Studios creation a whimsical, feel-good food appearance. Frame from Stash Magazine article.

A person rides on top of a Friendly Fruit Giant made of apples, moving down a suburban street lined with houses—a true feel-good food adventure brought to life. Frame from Stash Magazine article.

Several children stand on a muddy soccer field facing the Tesco Friendly Fruit Giant, a cheerful creature made of colorful balls, with someone perched on its shoulder. The overcast sky and distant soccer goals set the scene for feel-good food fun. Frame from Stash Magazine article.

Credits

Client: Tesco

Agency: BBH London
ECD: Felipe Guimaraes
Associate Creative Director: Holly Fallows, Charlotte Watmough
Creative: Khushali Patel, Sarah Millyard
Designer: Sophie Sanderson, Miguel Sousa, Keiti Collins, Lucia Volpe, Matthew Manlove
Retouching: Connor Farrow Guy, Simon Goold
Studio Manager: Toni Polain, Dave Walsh
Producer: Nicole Southey, Pete Wiltshire

Production: MJZ
Director: Nick Ball
Producer: Ewen Brown
EP: Dickie Jeffares
Production Manager: Daniel Gay
Production Assistant: Spike Elwood
DOP: Ben Fordesman
1st AD: Ben Gill
Production Designer: Marco Puig

VFX: Untold Studios
EP: Tom Igglesden
Producer: Ella Glazer
Creative Director: Jonathan Wood, Tim van-Hussen
Shoot Supervisor: Adam Grint
VFX Supervisor: Christian Baker
CG Supervisor: Hudson Martins Ribeiro
Character Design: Chloe Dawe
Art Director: Alex Doyle, Bhaveesh PV, Cyriel Verkuijlen, Phillippe Moine, Sriram Namana
Coordinator: Natalie London
Post Production Assistant: Joseph Wolffe
Concept Artist: Therese Vildefall
VFX Artist: Alex Miller, Aswin Bal, Avinash Savant, Brad Willis, Carlo Carfora, Claudio Quarra Sacco, Deniz Cinar, Dinesh Reddy, Ed Turvey, Emre Samioglu, Faizal Tahir, Giacomo Cavalletti, Greta Kossowska, Henry Affonso, Jayadeep Chandran, Jessica Zanetti, Kanishk Chouhan, Kim Ranzani, Laurie Garnier, Manjunath R, Manoj Ravi, Marcel Ruegenberg, Marta Esteban-Infantes, Mary Doyle

Edit: STITCH London
Editor: Leo King
Edit Assistant: Ruoyu Ou

Grade: Time Based Arts
Colorist: Simone Grattarola
Color Assistant: Tom Matthews, Aiden Tobin
Producer: Théa Dagnaud
EP: Dan Kreeger

Sound Design: Sine
Sound Designer: Phil Bolland, Sound Designer, Frankie Beirne
Producer: Beth Tomblin, Aishah Amodu

Music: Saw Music

Music Supervision: Black Sheep Music
Music Supervisor: Hywel Evans

Song: Supertramp “Give a Little Bit”

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Animation, CG, Featured, VFX · Tags: BBH, MJZ, Nick Ball, Saw Music, Sine, Stitch, Tesco, Time Based Arts, Untold Studios