Team USA “Maame Biney” and “Elana Meyers Taylor” by Art&Graft

From the crew at Art&Graft in London: “In this cool campaign for Team USA, Art&Graft in collaboration with 72andSunny show the team of family and friends behind the Olympians at Beijing 2022.

“Join Elana Meyers Taylor and Maame Biney as we sled, skate and slalom our way through recollected memories from the people that supported them from the beginning of their journey.

“With a flurry of traditional 2D character animation, clever compositing, and thoughtful transitions we set out to capture the adrenaline-infused glow of competition at the highest level, proudly draped in the red, white and blue of Team USA.”

Client: United States Olympic & Paralympic Committee

Agency: 72andSunny

Production: Art&Graft
Director: Art&Graft

Music: Ambrose Yu
Record/Mix: Lime Studios

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