“The Great Hack” Opening Titles by Ash Thorp
In his titles for the new Netflix doc “The Great Hack,” director/designer Ash Thorp asks “How do you show data being bought, sold, and weaponized in an artful and meaningful way?
“The Great Hack is one of the most important documentaries in this era of rampant social media, as it exposes the technological invasion of privacy and the scandalous data manipulation against its unsuspecting users.
“My main goal was to weave the line of art and data together into something that would be simultaneously informative and visually inspiring.
“All of the data which is collected, purchased, traded, and manipulated eventually takes the form of what we identified as the Wormhole – an endless tapestry of data that feeds into itself.
“The Wormhole was one of the more challenging conceptual segments of the project. My intention was for it to break our sense of scale and provide a glimpse into an alternate world beyond what we think of as inherent.
“I wanted to give the viewer an impression of just how magnificently brilliant our collective data could look.”
Director: Jehane Noujaim, Karim Amer
Producer: Judy Korin, Pedro Kos
Production: ALT Creative
Design/direction: Ash Thorp
Producer: Monica Thorp
Designer/animator: Toros Kose
CGI Artist/animator: Ryan Cashman, Zaoeyo
Reel Music: Pavel Dovgal “The Drug”