Imaginary Forces Kicks Off Thursday Night Football on Amazon Prime

Amazon Prime’s first Thursday Night Football stream went live Sept 15 with Imaginary Forces providing a fresh take on NFL game intros – a retro-flavored mix of 2D and 3D action which the studio will update for each week’s match-up.

From the team at IF: “Our lineup of designers, animators, and illustrators tackled Prime’s creative brief with a cinematic approach to create something untraditional for the NFL while using old-school design techniques.

“Referencing Saul Bass and Krazy Kat, we merged 2D cut-out drawings with 3D CGI to highlight the nostalgia of repping fans’ favorite football teams while rooting for Prime’s new features like alternate streams and real-time stats.

“With each week comes new easter eggs and a soundtrack to drive the visual. We interchanged the jerseys, and highlighted the stars and storylines to keep superfans fired up and freezing frames every Thursday night.”
 
Thursday Night Football Amazon Prime Titles Imaginary Forces | STASH MAGAZINE

Thursday Night Football Amazon Prime Titles Imaginary Forces | STASH MAGAZINE

Thursday Night Football Amazon Prime Titles Imaginary Forces | STASH MAGAZINE

Thursday Night Football Amazon Prime Titles Imaginary Forces | STASH MAGAZINE

Thursday Night Football Amazon Prime Titles Imaginary Forces | STASH MAGAZINE
 
Client: Amazon Prime

Production: Imaginary Forces
Executive creative director: Peter Frankfurt
Managing director/EP: Tiffany Manabat
Creative director: Grant Lau
Editor: Ian Gibson, Chris Hall, Marty Pugeda
Lead animator: Jahmad Rollins
Cel animators: Lyuben, Matt Everton, Taik Lee
Storyboard artists: Tyler Gibb, Jaclyn Bautista
Designers: Angela Zhu, Steve Fuller, Chris Salvador, Kathy Liang
Lead compositor: Ned Piyadarakorn
2D: Nader Hussein, Christian Arnsparger, Nick Baquero, Alphonse Swineheart, Lilly Lin, Ella Lee, Cindy Shon
3D: Jake Ferguson, Kevin Sanchez
Animator: Nader Husseini, Christian Arnsparger, Lilly Lin
Previz: Siddarth John
Head of production: Ryan Burcham
Senior producer: Sean Sullivan
Assistant producer: Nic Luong
Coordinator: Aaron Carlos, Cameron Davison

Music: Foreigner “Feels like the First Time”