The first big holiday spot of the season lands today courtesy of Stink directors Traktor for British retailer Argos with London VFX house Untold handling Connie the doll’s dance moves and Trevor the dinosaur’s disastrous directing.

Fueled by Chic’s 1978 disco hit “Le Freak” and featuring the voices of Ruth Bratt (People Just Do Nothing) and Charlie Cooper (This Country), the spot was developed by agency The&Partnership to build on the brand platform “There’s More to Argos.”

Traktor was also behind the spectacular 2022 Argos holiday spot “The Book of Dreams”.

Watch more design, animation, and VFX work from Untold here.
 
 

 
Client: Argos

Agency: The&Partnership
CEO: Sarah Golding
ECD: Toby Allen
CD: Chris Clarke, Matthew Moreland
Senior creative: Carl Storey
Head of integrated production: Charles Crisp
Senior producer: Alfie Glover-Short, Sam Topley
Managing director: Gary Simmons

Production: Stink Films
Director: Traktor
EP: Jon Chads
Producer: Traktor
Production manager: Nurjan Nevzat
DOP: Pär M. Ekberg
Production designer: Poppy Luard
Costume designer: Amy Albertine Andrew
Choreographer: Lizzie Gough

VFX: Untold Studios
EP: Melody Alexander
Producer: Ange Toner
PA: Natalie London
VFX supervisor: Chris Redding, Jon Wood
CG supervisor: Tim Philips
Animation supervisor: Aimee Westley
VFX artist: Amanda Cheung, Bhavesh Budhkar, Daniel Escobar, Emma Lepuil, Jack Bond, Irina Alzuru, James Primhak, Kerim Camdzic, Michael Diprose, M Gopikapriya, Rachel Bosc-Bierne, Sarah Higgs, Swati Barnwal, Tom Paterson, Emine Arkin, Jan Kanta, Rebecca Clay, Sebastien Gaucher
Online: Richard Harris
Colorist: Julien Alary
Color producer: Eli Sandal

Edit: Final Cut
Editor: Ryan Beck

Audio post: Grand Central Recording Studios
Sound designer: Munzie Thind
Producer: Kelly Noble

Music supervision: DLMDD
Music supervisor: Lizz Harman, Jeremy Newton