From the team at Creative Mammals in Atlanta, GA: “As huge fans of the WE tv franchise Love After Lockup, we were thrilled when the network asked Creative Mammals to create a promo for the spin-off, Love During Lockup.

“The concept was to guide viewers through different ‘firsts’ that prison romances experience.

“Another part of the ask was we use stick figure animation but make sure the content felt adult. Because the length of the promo was relatively short, we needed to be conscious of conveying each idea in its simplest form, with clear actions and concise humor.

“Using simple stick figure characters, selective colors, and subtle paper textures, we created a snappy spot full of drama and hilarity.

“Rather than overcomplicating the transitions, we kept the animation more analog, giving each scenario time to read and letting the character animations be the star of the show. We used Adobe Photoshop to design each scene and After Effects for the animation.”
 

 
Client: WE tv

Production: Creative Mammals