This issue features 90+ minutes of commercials, broadcast design, music videos, brand films, short films and behind the scenes extras from the planet’s top artists and filmmakers with production notes, toolkit and links for every project – Plus stills, style frames, exclusive interviews.
Multi-faceted director Maxime Bruneel and the Chez Eddy crew in Paris roto their lives away on “Dat a Freak” by Diplo and Swick by “painstakingly working through all the best twerking footage in the world.” Not completely safe for work or home depending on the company you keep and your opinion of butt-centric choreography. [Read more]
Having worked with the Tendril crew on the opening for our STYLE FRAMES conference, I know first hand how much passion they invest in their projects and pitches. Although this pitch for the YTV kids’ show “The Zone” (with sound by John Black at Cypher Audio) is the tonal opposite of the SF work, there is no doubting the care and precision involved. [Read more]
Toronto motion veteran Matt Greenwood recently published his personal homage to design, “because even though I have been working as a designer for many years, I still love the process.”
STASH: After carefully laying out the elements of design you end with the advice to “just move things around until they feel right.” Was this intentionally contradictory or cheeky?
Matt Greenwood: The line “Just move things around until it feels right” (with a subtle emphasis on “feels”) was intended to suggest that learning the rules is important, but for me at least, using intuition is essential. I also wanted to hint at breaking these rules shouldn’t be off the table.
It may come across as dismissive, but it was intended to be more of a encouragement to not get caught up worrying if the established formula is correct, because I think visual aesthetics can be subjective. [Read more]