The 1st Ave Machine crew led by director Aaron Duffy pull out a tight and witty execution of an elegant idea pushed just far enough. Produced for Google’s in house Creative Lab, “Parisian Love Story” aired during the third quarter of Superbowl XLIV.
Agency: Google Creative Lab, director: Aaron Duffy, production: 1st Ave Machine, sound design and original Music:
Analogue Muse.
Nexus Productions director Johnny Kelly recently completed this updated title sequence to the long-running and much loved Dutch children’s educational programme, Het Klokhuis. With the English translation of the show’s title being “the apple core”, Kelly planned the titles to be a series of experiments run on the show’s signature apple logo. 3D rapid prototyping technology used to re-create the perfect apple shape, while the animation was completed entirely on set and in-camera. Agency: KesselsKramer.
Watch the Het Klokhuis titles
Plus behind the scenes photos on Flickr
Kicking off each screening at this year’s Sundance Film Festival will be one of these four engaging short films from Buck. Extolling the virtues of the festival’s rebel past, the new campaign keeps its style rough, gritty and hand-made. Buck CDs: Orion Tait, Ryan Honey.
Watch all 4 Sundance 2010 clips
The endearing no-frills style of Andy Rementer’s character illustrations have had some life animated into them in this quirky new promo for the 2010 Virgin London Marathon. The spot was produced with Saint @ RKCR/Y&R, with music by Grand Brother.
Airside animates the division of power in this short film for a new exhibition opening at the Northern Gallery of Contemporary Art titled Think-Tank: A Marketplace of Ideas. Airside was assigned the task to clearly communicate in visual terms the wealth of data gathered from a recent statistical survey on power in 21st century Britain by left-wing organization Demos.
Watch “The Power Gap”
Behind the scenes for the project here
Having exhausted the full budget for his new dystopian sci-fi thriller Bits & Pieces on the live-action component, director Allen Martinez was left short when it came to completing a :60 second expository montage. Thankfully for Martinez, Chris Do Executive CD at bi-coastal design studio Bl:nd (and former classmate from the Art Center) was there to help out free of cost. With a glass half-full approach to the zero budget project, Chris Do enthused “Projects like this are important to us because we are able to beta-test ideas before using the techniques we learn on larger scaled projects.”
Fresh on the heels of Honda “Grrr” being awarded “Top Commercial of the Decade” by AdWeek, comes this engaging spot for the Civic demonstrating the inter-connectivity and breadth of Honda’s extensive engineering. The breakneck editing and compositing was done by editor Richard Orrick at Work Post and The Mill. Agency: W+K, London. Production: Outsider. Director: Scott Lyon.
With two new animated promos and a soon to be released EP titled “Hello Neighbor”, Impactist has been keeping themselves busy as usual mixing their musical talent with their skills in motion graphics. Keep your eyes on the directing duo’s blog for an update on a few tracks from the new EP to be available as a limited-time-only free download.
Watch “Nerdmask” promo
Watch “Open Your Face and Make Words” promo
Lithuanian design studio Korb has teamed up with sound designer Echolab to create a super stylish bumper for MTV Poland.
Watch “MTVNHD Lake”
N.A.S.A. just debut another dazzling music video for the track “Spacious Thoughts” feat. Tom Waits and Kool Keith. The new vid was created by Montreal-based collaborators Mark Lomond and Johanne Ste-Marie, better known as Fluorescent Hill.
Head over to Boing Boing for an interview with Fluorescent Hill
