1792 Bourbon “Untypical” by Ariel Costa and Hornet

Hornet director Ariel Costa pours his trademark collage talents into this atmospheric, jewel-toned spot for Sazerac’s small-batch bourbon whiskey brand 1792 thru agency The Buntin Group.

From Hornet: “Say goodbye to gravelly-voiced, whiskey-in-the-woods, campfire provincialism. And hello to cosmopolitan collage, stylized storytelling, and a jazz-fueled journey into the Untypical.”
 
1792 Bourbon Untypical Ariel Costa Hornet | STASH MAGAZINE

1792 Bourbon Untypical Ariel Costa Hornet | STASH MAGAZINE

1792 Bourbon Untypical Ariel Costa Hornet | STASH MAGAZINE

1792 Bourbon Untypical Ariel Costa Hornet | STASH MAGAZINE

1792 Bourbon Untypical Ariel Costa Hornet | STASH MAGAZINE
 
Client: Sazerac Bourbons

Agency: The Buntin Group
Chief Creative Officer: Dave Damman
SVP Executive Creative Directors: Jonatan Maldonado, Aron Cleary
Art Director: Ryan Bailey
Executive Producer: Danielle Keenan

Production: Hornet
Director: Ariel Costa
Managing Director: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Produce: Marty Geren
Production Supervisor: Dez Stavracos
Producer: Justine Webster
Editor: Sam Stulin
Storyboard: Ariel Costa
Character Designer: Ariel Costa
Environment Designer: Hugo Leick, Gabriel Silveira, Hannah Kim
CG Generalist: Rodrigo Lescano
Lead Animator: Ariel Costa
Animator: Mark Davis, Amalia Lage, Cristian Morales, Manu Correa Soto
Compositor: Ariel Costa

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