Working with Mumbai studio Kulfi Collective, directing duo Vidya Sharma and Rajesh Thomas from Rocketscience Lab sculpt a dramatic multi-spot CG campaign showcasing the features and durability of Samsonite’s Curv Technology.

Vidya Sharma and Rajesh Thomas: “Keen attention to detail and aesthetic animation brings forth the story of the tech behind the build of Samsonite luggage. The animations mimic the real tech whilst showcasing the features in carefully designed beauty shots exploring dynamic camera angles and light play.

“The tech behind the Samsonite Curv Technology is brought alive using CG animation created in Houdini that captures and exaggerates the manufacturing process in immersive macro level detailing and design.”

“Curve” (above)
 
“Freeze”

 
“Impact”

 
Client: Samsonite

Agency: Lowe Lintas
Creative Team: Prateek Bharadwaj , Vishal Bagade, Rajat Dawar, Pratik Mhatre, Stuti Dixit, Prasanna Bhave, Prasannabhave , Vishal Shelar, Palak Surana, Arnab Choudhury, Manoj Kolaskar, Sunil Singh, Nishi Kala

Production: Karmman Line
Director: Vidya Sharma, Rajesh Thomas (Rocketscience Lab)
EP: Vivek Daschaudhary
Producer: Nayan Sarmah
Associate Producer: Preshit Bhagat

Animation: Kulfi Collective
CD: Kushal Bhor, Harsh Sharma
EP: Tintu K. Philip
Account Manager: Aunnesha Sen
Creative Producer: Tamanna Dhawan
Offline: Rajesh Thomas, Ajay Oraon
Online: Shravan Kurmi & Dipankar Mitra

Music Director: Kenny & Raxit
Sound Engineer: Melvin Saldhanha