Women in Games Launches 2026 Manifesto to Rebalance the Global Games Industry
January 29, 2026
CD Igor Sordokhonov and the Media.Work team, whose Magnetic Currents CG experiment we featured in the Stash Annual 2025 book, apply their elite CG motion and design talents to L’Oreal’s new Revitalift anti-aging serum.
From Media.Work: “To celebrate the launch of the Revitalift Filler Serum, we created a visual narrative that journeys both above and beneath the skin, revealing the product’s key benefits and its transformative essence.
“We sought to bring together the key elements of the campaign and find the right balance, capturing the fluidity of textures and the dynamic strength of impact.”
“Inspired by the beauty of hydration and the power of plumping, we imagined a world of smooth, luminous textures, symbolizing the ability of the product to reach deep into the skin, activate regeneration of the cells, and mimic the DNA structure on the molecular level.
“Following glossiness and deep activation at every stage, we sought to bring together the key elements of the campaign and find the right balance, capturing the fluidity of textures and the dynamic strength of impact.”
Client: L’Oreal
Agency: McCann Shanghai
CD: Kanny Chan
Senior Producer: Carrie Dai
Production: Media.Work
CD: Igor Sordokhonov
Art Director: Dmitry Ponomarev
Producer: Andrey Sukhoruchkin
Designer/Animator: Roman Eltsov, Sergey Shurupov, Denis Semenov, Ekaterina Migulya, Daniil Makhin, Aleksei Komarov, Anastasia Podkorytova, Alexandra Vorobeva, Kirill Makhin
