CD Kota Iguchi and his Tokyo creative collective CEKAI extend their relationship with Nike to the outdoors with this spectacular animated billboard perched above the Shinjuku area of Tokyo to mark Air Max Day 2022 on March 26.

Nike Japan’s VP CD Julie Igarashi: “Nike Air is a celebration of creativity, imagination, and innovation. We wanted to convey those elements through a technology aligned to that groundbreaking spirit, that would spark excitement with sneaker lovers and passersby alike.”
 

 
Client: Nike Brand Creative
Creative Director: Julie Igarashi
Designer: Yoshio Kato
Art Director: Danny Demers
Studio Manager & Producer: Nanaka Sakurai

Production: CEKAI
Director/Motion Design: Kota Iguchi
Producer: Taro Mikami
Art Director: Rei Ishii
VFX Director: Kim Sangyom
Lead CG Designer: Masahiro Okino
CG Designer” Atsuya Yagi
Effect Artist: Kim Singyom
CG Modeler: Takahiro Shinoda, Miki Masamoto, Takahiro Shinoda
CG Animator: Satoshi Kawazu
CG Designer: Atsuhiko Nakamura
VFX producer: Tatsuro Hayashi
CG Chief Production Manager: Yusuke Toh
CG Production Manager: Atsushi Ishida
CG Production Assistant: Takuto Yamamori
Technical Support Akira Watanabe

Music/Sound Design: DJ Uppercut
Music Producer: Yuya Ozawa
Recap Film: Yutaro Tagawa
Online Editor: Sahara Ogata