Take a peak at the craft behind this stop-motion spot from director Paulo Garcia and the teams at Zombie and Jungler, an emotional take on the bonds of family for insurance giant AXA thru agency Publicis Conseil.
Paulo Garcia: “A story about care, courage and the invisible strength that holds families together — told through handmade craft, texture, light, and a lot of human hands.
“Designed for audiences across Africa, this film was built with deep respect for its cultural context and emotional truth. Every frame was shaped to feel intimate, tactile and alive. A beautiful collaboration, made across borders — and, as always, from the heart.”





Client: AXA
Agency: Publicis Conseil
Production: Zombie, Jungler
Director: Paulo Garcia