Permanent Collection

Reframe Studio Sculpts Memory for TRESemmé Professional

Posted on Tuesday, July 14, 2026

Working thru agency MullenLowe, CD/founder Rui Figueiredo and his team at Reframe Studio in Seoul, spin up a silky launch film for Unilever’s TRESemmé Professional Thermo Sculpt Memory salon-grade haircare system.

Rui Figueiredo: “To visualize the product’s Kerakinetic Technology, we used the brand’s ‘T’ as a core visual motif and abstract glass hair to bring the product’s thermo-activated process to life.

“We used the brand’s ‘T’ as a core visual motif and abstract glass hair to bring the product’s thermo-activated process to life.”

“The result is a sleek, dynamic film that captures the energy of heat with the precision of high-end CG, showcasing the intersection of advanced tech and refined style.

“We developed a visual language for the Kerakinetic tech by combining delicate, crystal-like molecules and glowing ‘T’ structures with fluid energy lines, showing how the product works when activated by heat.”

Watch the process reel:

Images

A close-up of floating amber-colored droplets with bright streaks of orange and a dark background, creating an abstract and dynamic effect that evokes a memory reimagined through the artistic lens of Reframe Studio. Frame from Stash Magazine article.

Wavy, reflective silver ribbons—sculpted as if by TRESemmé Professional expertise—intertwined and accented by small glowing orange spheres, set against a dark gradient background. Frame from Stash Magazine article.

A close-up of a DNA double helix made of glass tubes with glowing orange lights inside, set against a dark background with small floating sparks—an evocative piece that s culpts memory with its luminous design, reminiscent of Reframe Studio’s innovative approach to visual storytelling. Frame from Stash Magazine article.

Close-up of smooth, shiny brown hair with three golden oil droplets resting on top, highlighting professional hair health and nourishment, styled to perfection by Reframe Studio with TRESemmé expertise. Frame from Stash Magazine article.

A bottle of TRESemmé Professional hair product is illuminated by a beam of orange light against a dark, blurred background, highlighting its Sculpts Memory formula in the sophisticated ambiance of Reframe Studio. Frame from Stash Magazine article.

Credits

Client: Unilever

Agency: MullenLowe
EP: Jopa Malantic, Aela Abalos

Production: Reframe Studio
CD: Rui Figueiredo
Producer: Hyejin Cho
3D artist: Rui Figueiredo, Justin Kantor, Afonso Soares, Glendon Chua, Damian Sendin

Music/sound design: Joseph K. Sims

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: Joseph K Sims, MullenLowe, Reframe Studio, Rui Figueiredo, Unilever