The ongoing creative exploits of Tendril’s design team for Swiss watchmaker Hublot reach a new level of complexity in this launch film, merging live action and CG into a stream of style around the Arsham Droplet pocket watch.

Roger Dario, ECD at Tendril: “The world-building challenge on this project was to find new terrain in which the artistic perspective of Daniel Arsham met the singularity of Hublot’s watchmaking. With both the film and immersive experience, we wanted to invite art enthusiasts and watch collectors into a world that existed in this in-between.

“The foundational concept of the water droplet pushed us to think beyond the expected metaphors. How might water be used as a measurement of time itself? How can we evoke water without actually showing it — perhaps through waves, ripples, and reflections that exist elsewhere? Expressing something so familiar and elemental through a new lens is a challenge we love.”
 

“The foundational concept of the water droplet pushed us to think beyond the expected metaphors. How might water be used as a measurement of time itself? How can we evoke water without actually showing it?”

 
Chris Bahry, co-founder/CCO at Tendril: “Over the past four years, our partnership with Hublot has been a journey of innovation and artistic expression. Each project, including this latest collaboration on the Arsham Droplet, involves an in-depth process of R&D to reach product perfection and high-fidelity material simulation — translating the ethos of the Art of Fusion into visual poetry in motion.

“This timepiece, born from the fusion of Hublot’s technical mastery and Daniel Arsham’s visionary artistry, epitomizes the sophistication and boundary-pushing nature of our work together. Tendril is incredibly proud to contribute to a visual language that continues to set the bar for motion design in the world.”
 
 

 
Client: Hublot
Global Brand Image Director: Yann Lauener
EP: Frédéric D’Alberto
Film Production Manager: Marine Perrot
Launch Event Executive Producer: Christina Nissen-Joller
Launch Event Manager: Nadine Martins

Production: Tendril Design + Animation Inc.
ECD: Chris Bahry
Director: Pablo Alfieri
EP: Mary Anne Ledesma
EP/Strategist: Roger Dario, Caroline Leong
Senior Producer: Niko Hook
Producer: Cody McFarland
Art Director: Mike Lamont
CG Sup/Animation Lead: Will Sharkey
3D Design: Rita Louro, Alex Levinton, Fede Kano, Aleks Liubas, Leonardo Bortolussi, Rafael Eifler
Asset Lookdev: Brad Husband, Nemanja Ivanovic
Modeller/Rigger: Flavio Diniz, Tyrel Scott
Animation: Lamek Felix, Leonardo Bortolussi
Houdini Simulation: Will Sharkey, Arnis Vitols, Alejandro Echeverry, Aleks Liubas
2D AE Animation: Peiter Hergert
Light/Render: Brad Husband, Nemanja Ivanovic, Aleks Liubas
Compositor: Brad Husband, Astrid Cardenas, Corey Larson

Live-action Production: Denim
Live-action Director: Norman Wong
EP: Christian Tyler
Director of Photography: Jeff Bierman
Production Designer: Ben Gerlis
Producer: Alex Dall’Orso
Photography: Norman Wong
Editorial EP: Ainslie Thomas
Live Action Editor: Kyle Sanderson
Live Action Assistant Editor: Mikka Quinsac
Launch Event Production: True Staging
Launch Event Production Designer: Ben Gerlis, Tim Blazell

Sound Design/Music: Cypher