The 3D animation and motion design teams at Already Been Chewed let loose with a blast of black and white CG in their hard-hitting rebrand for ESPN’s broadcast of XFL football games.

Already Been Chewed: “The goal was to develop a high-energy, futuristic sequence that featured dynamic camera movements and stunning visual effects. The end result was a sequence that perfectly captured the excitement and energy of XFL football, and helped to establish the league’s new brand identity on ESPN.”

Watch the process reel:
 

 
 

 
Client: ESPN

Production: Already Been Chewed