Prettybird director Tom Noakes pulls together five VFX and animation studios then pairs them with different literary genres to illustrate “the invisible magic that happens in our imaginations when we read” for Amazon Books thru Droga 5 London.

Chris Chapman, head of design at Droga5: “Reading feels so special because it’s a co-production between a book and our imagination. We wanted to show what this feels like, that while reading looks passive from the outside the feelings it creates in us are richly multi-layered.”
 

 
Client: Amazon Books

Agency: Droga5 London
CCO: Shelley Smoler
Creative Director: Matt Hubbard
Creative: Chris Russell, Ahmed Ellabib
Head of Design: Chris Chapman
Producer: Sophie Paton, Caroline Angell, Rob Steiner
Assistant Producer: Olly West

Production: Prettybird
Director: Tom Noakes
Treatment creative direction: Tom Manaton
Stop Frame Animation Director: Isabel Garrett
EP: Juliette Larthe
HOP: Fiona Bamford-Phillips
EP: Ted Thornton
Producer: Cindy Burnay
New Business: Shiara Miranda
Stop Mo / Puppetry Production: Benji Landman
Stop Mo / Puppetry Production Assistant: Lottie Lindsay-Beavan
Live action Production Assistant: Becca Stovold

Service Production: Virtual Films
MD/EP: Scott Horan
Senior Producer: Joan Garcia
Producer: Dani Ojeda
PM: Dani Gonzalez
PC: Olga Airas
PA: Paula Comella
Production Designer: Maria Puig

VFX: Black Kite Studios
VFX Producer: Hannah Ruddleston
VFX Supervisor 2D: Guillaume Weiss
VFX Supervisor 3D: Fin Crowther
2D VFX team: Jonny Freeman, James Adamson, George Brunt, Andrew Curtis, Jack Stone, Venu Prasath
3D VFX team: Andrew Bartholomew, Pawel Luszczak, Marcel Ruegenberg, James Hansell, Tsvetelin Krastev
VFX On-Set Supervisor: Tito Fernandes, Jonny Freeman
Colour: Thomas Mangham

Animation: Future Power Station
Animation Director: Yibi Hu
Lead Animator: Daryl Graham
Animation Producer: Janet Smith
Character Design: Adam Relf

Puppets: Jimmy Grimes Puppetry
Puppeteers: Jimmy Grimes, Andy Bruskill
1st Assistant Director: Laura Carrion Del Pozo
Director of Photography: Chris Clarke

Animation: Studio AKA
Director: Marcus Armitage
Producer: Nikki Kefford-White
Editor: Nic Gill
Animation: Marcus Armitage & Darcy Woodbridge

NYC 3D Special Build
Creative Director: Geoff Parsons
Animators: Ivan Brou, Rebecca Tzouliou, Simon Graham, Alice Roseberry-Haynes, Ollie Dook & Simon Kristall
Executive Producer: Ben Honour
Producer: Sydney Levy

Music/Sound design: String & Tins
Sound Design/Mix: Joe Wilkinson, Culum Simpson & Lawerence Kendrick
Music Composition: Ioana Selaru
Audio Producer: Olivia Endersby