Audi E-Tron Reveal Film by Pandayoghurt

Designer/director Douglas Bowden (aka Pandayoghurt) in London: “The task was to create a short reveal film for the new Audi E-tron. We wanted to explore what happens in the moment when an object is revealed and how the process of revealing an object can inform the entire aesthetic.

“We developed a technique that allowed these reveal moments to produce new forms that absorb and create new energy. We were then able to capture unique, graceful, and intriguing moments found within the changing states.”
 
Audi ETron Reveal Film by Pandayoghurt | STASH MAGAZINE

Audi ETron Reveal Film by Pandayoghurt | STASH MAGAZINE

Audi ETron Reveal Film by Pandayoghurt | STASH MAGAZINE

Audi ETron Reveal Film by Pandayoghurt | STASH MAGAZINE

Audi ETron Reveal Film by Pandayoghurt | STASH MAGAZINE
 
Client: Audi

Director/animator: Douglas Bowden

Music: Autechre