Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting? [Watch]
Hornet directors Dan Abdo and Jason Patterson serve up a sweet helping of their mad character skills in this 80-second celebration of Google’s Android Lollipop release working directly with Google Creative Lab. [Watch]
Check this series of six spectacular lessons in CG room transformation from 1stAveMachine directors Nico Casavecchia, Tomas Dieguez and Roman Rütten thru 72andSunny for the Sonos wireless hi-fi system. [Watch]
London 3D specialists throw their talents for seamless CG/live-action integration at the timeless question “How does one describe the wool production process in an entertaining way?” [Watch]
Techno Image in São Paulo prove the pen is indeed mightier than the sword by unleashing their 3D character talents on this rip-roaring promo for the 2014 Trojan Horse Was a Unicorn digital conference in Portugal. [Watch]
This rocking new two-minute animated online spot from Not To Scale director Chris Dooley thru agency 1 Trick Pony just makes me want to stay at Virgin Hotels. [Watch]
